FIND is a social scavenger hunt game which allows users to explore neighborhoods in a fun way. Whether it’s to find Chicago’s best pizza or monuments around Washington D.C., there will be a step-by-step path for you to find and follow on Find.
We developed this idea in the Knight Lab: Studio class, which focuses on the intersection of computer science and journalism.
Team: Sabreen Ali, Stephanie Bernstein, Aishwarya Chenji, Eshan Tarneja, & Jasmine Teng
The original concept: Photo Bingo
Our initial incentive was to develop a bingo-style game for music festival-goers. Secondary incentives for this app included: being used by different companies to find photos for advertising, gamifying the festival experience and rewarding users. We developed multiple prototypes with Adobe XD (as shown above), but we soon realized two key concerns of ours: first, an inability to clearly articulate what the incentive would be for playing this game during a paid festival experience, and second, an ambivalence to the broader structure of the game mechanic.
So, we scrapped it all and pivoted entirely. We tried breaking down aspects of the game and making definitive choices. Would it be linear or multi-level? Would it be independent or collaborative? We made a clear decision to re-align the team and focus on communication as well, having previously siloed ourselves into our respective skills and tasks.
The redesign & reflections
After going back to the drawing board, we decided to pivot to a scavenger hunt format. This made more sense than the bingo format, because the bingo game necessarily includes 1) a caller, 2) a random aspect to the game; both features that we did not really need. We wanted to retain the original aspect of being able to discover cool, new things in different locations in a social way, so the scavenger hunt format made more sense.
In this process, I learned multiple things:
- User experience design thinking
- Market research
- Creating user personas/stories
- Prototyping in Adobe XD & continual iterations
- Effective brainstorming
- Team unity is essential — communication across disciplines is so important!